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35 West Wacker Drive
Chicago, IL 60601
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Kappie Kopp

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Emily Doskow

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Unexpected Twist In ‘Taxi’ Shows Ultimate Parental Sacrifice

Leo Burnett Bangkok, Tesco Lotus create heartwarming Mother’s Day spot

Tesco Lotus “Taxi,” GPC Rating: 7

To celebrate the power of women, Leo Burnett Bangkok launched a heart-wrenching film for Thailand hypermarket chain Tesco Lotus ahead of Thai Mother’s Day.

Taxi" depicts the tough life of a taxi driver who is also a parent and willing to do anything to provide for their family and child.

The agency was praised for its clever storytelling, and for creating a resonating empathy among viewers and its target audience.

About the GPC Scale: Every quarter, the Leo Burnett Global Product Committee, comprising our top creative leaders from around the globe, gathers to evaluate the work from the global network. Over the course of a week, the GPC views, discusses and rates the work using our 10-point HumanKind Scale. Work that receives a 7-point rating is considered to be the benchmark for excellence in craft. To learn more about the GPC and the HumanKind Scale, watch this video.