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Bangkok

Tesco Lotus Shows That a Parent’s Sacrifice Is Limitless

Leo Burnett Thailand launches heartwarming film for the British grocery chain.

Leo Burnett Thailand’s latest film for Tesco Lotus depicts the life of a taxi driver who is also a parent and willing to do anything for the wellbeing of a child.

In this film, a taxi driver goes through a nightmarish shift dealing with the worse possible customers imaginable – a young man who flees without paying, a woman who stinks up the car by eating durian (this obnoxious-smelling fruit is banned in most hotels and airports in Asia), a drunk who keels over and vomits all over the back seat and, ultimately, a robber who snatches the driver’s hard-earned cash while throwing a violent punch in an isolated area at night.

The driver endures the difficulties and dangers that come with the profession simply to provide a livelihood for a child. Watch the film for a surprising twist at the end.

Warning: Spoiler ahead!

This film was launched ahead of Thai’s Mother’s Day on August 12 to celebrate the power of women. Thai’s Mother’s Day is a celebration of the birthday of Her Majesty, Queen Sirikit, also the world’s longest reigning royal consort, having presided over the Kingdom of Thailand in her royal role for more than 60 years. As a symbolic mother of Thailand, the Queen is honored as the “First Mother” of the country. The same occasion is also a celebration to honor all mothers everywhere.