Get Lost in Argentina
Leo Burnett Buenos Aires is hitting the road. And they have no idea where they're going.
Jeep's new "GPS to Get Lost" feature allows drivers to let go – completely. The device lets adventure-hungry travelers to select a "Get Lost" option on their GPS device, transporting them to parts unknown – even to the driver.
The LB Buenos Aires' work is beautifully crafted - and has garnered some truly impressive results. Watch below: