The Creative Essentials of Richard Goldsmith, Director, Digital and Content Strategy

How a Willie Nelson doll, among other objects, has become essential to his everyday creativity

Giant robots, a jug of cold brew and a Willie Nelson doll—these are just a few of the items that keep Richard Goldsmith, director, digital and content strategy at Leo Burnett Chicago, inspired throughout the day.

Read more about where his interest in robotics comes from (and how he got that Willie Nelson doll) here.