Soche Picard Joins Arc Worldwide as North American CEO
Picard brings more than two decades of experience in shopper marketing space
Arc, the shopper marketing agency within the Leo Burnett Group, has appointed Soche Picard as its North American CEO. Picard will more fully develop and deliver against the “commerce” pillar of the Leo Burnett Group’s positioning platform, Culture, Context and Commerce. She will also expand the agency’s client base, bolster Arc’s leading position in the marketplace and enhance connectivity within the Leo Burnett Group and Publicis Groupe.
“Soche is an industry legend and a shopper marketing powerhouse. Her background blends executive leadership with a broad executional skillset that pairs seamlessly with our team’s strengths,” said Andrew Swinand, Chief Executive Officer, Leo Burnett Group North America. “Her deep and varied knowledge of the CPG space, coupled with her proven ability to lead an agency into continuous growth, makes her a uniquely perfect fit for this position.”
Picard joins Arc with more than two decades of shopper marketing experience under her belt. She was most recently at Geometry Global, where she held the joint role of Team Lead for Unilever Shopper and Managing Director for the agency’s New York office.
“Arc continues to be on the forefront of delivering innovation and results across a spectrum of categories. For today's shopper, culture, context and commerce have never been more important.”
Picard’s hire comes as Karuna Rawal, who had been U.S. President of Arc, is elevated to President, Groupe Client Lead – responsible for multiple accounts, including P&G’s shopper marketing.